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Sabrina Wottreng Shares How To Leverage Public Relations To Grow Your Real Estate Business
In the latest episode of the Straight Up Chicago Investor Podcast, Sabrina Wottreng, a seasoned Chicago-based publicist and "Friend of the Pod," shares her insights on how public relations (PR) can supercharge a real estate business. Sabrina’s company specializes in the real estate sector, assisting Chicago-area real estate teams in enhancing their PR and communication strategies. Here’s a breakdown of the episode, packed with actionable tips for real estate investors of all levels.
Key Takeaways from Sabrina Wottreng’s Episode
The Journey into PR and Real Estate
Sabrina opens up about her journey into public relations and her transition into the commercial real estate space. Her passion for connecting people and brands laid the foundation for her success in the industry.
PR Services Tailored for Real Estate
Sabrina explains the value her PR services bring to real estate investors. From reputation management to media placements, she highlights how strategic PR can elevate visibility and credibility in a competitive market.
Reputation and Online Presence Matter
Sabrina emphasizes the importance of reviews and reputation. A strong online presence, bolstered by authentic testimonials, can significantly impact an investor’s credibility and opportunities.
When and How to Build Your Online Presence
Sabrina advises that investors should start caring about their online presence as soon as they want to scale. Whether through LinkedIn, a professional website, or Google reviews, presenting yourself as credible and approachable is key.
Marketing for Real Estate Investors 101
Sabrina breaks down the basics of marketing for investors. She shares practical tips, including the use of LinkedIn to build connections and the necessity of consistent and professional branding.
Building Your Network and Image
New investors can benefit greatly from expanding their networks. Sabrina shares actionable steps, like attending industry events, leveraging social media platforms, and maintaining a polished appearance—including professional headshots.
Adding Value to Investors
Sabrina outlines her unique value proposition for investors and shares how her tailored PR strategies can help them gain exposure, build trust, and grow their businesses.
Sabrina’s Future Plans and Final Advice
Looking ahead, Sabrina is focused on expanding her impact in the real estate space. She leaves listeners with actionable advice for new investors: understand your competitive advantage and invest in personal and professional development.
Watch Straight Up Chicago Investor Podcast Episode 286 in Full Here
Questions We Answer In this Show:
Q. Your LinkedIn Profile Needs Work...
A. Video
Q. How to Create Your Own Headshots
A. Video
Q. Did I Just Triple My Salary?
A. Video
Show Notes:
03:23 Housing Provider Tip - Consult with your attorney before negotiating with problem tenants.
05:07 Intro to our guest, Sabrina Wottreng!
08:18 Sabrina’s start in real estate!
11:48 Sabrina’s PR services!
20:08 Importance of reviews and reputation.
24:58 When should investors start caring about their online presence?
29:12 Marketing for Investors 101!
36:17 Building your network as a new investor!
40:49 Importance of headshots!
45:36 Sabrina’s value proposition to investors!
51:18 What’s next for Sabrina?
52:30 What is your competitive advantage?
52:50 One piece of advice for new investors.
53:18 What do you do for fun?
53:40 Good book, podcast, or self development activity that you would recommend?
54:22 Local Network Recommendation?
55:04 How can the listeners learn more about you and provide value to you?
Connect with Mark and Tom: StraightUpChicagoInvestor.com
Email the Show: StraightUpChicagoInvestor@gmail.com
Guest Name: Sabrina Wottreng
Guest Company: Sabrina Wottreng Public Relations
Guest Link: https://www.sabrinawottreng.com/
Other Links for show notes:
The Messy Middle (Book Recommendation)
Chicago Investor Resources Shared
What You Must Know About Renting Your Property In Schaumburg
Survival Guide For Self Managers - 15 Tips Chicago Landlords Must Know(Especially House Hackers)
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